Prelovv provides a cloud‑based analytics platform that aggregates real‑time inventory and pricing data for luxury and fashion resale items. It delivers automated market flow metrics, dynamic pricing dashboards, and rule‑based pricing recommendations, helping resale operators set optimal prices and improve margins.
Funding
Funding not disclosed
Founders
Product
Problem
Resale businesses in the luxury and fashion second‑hand market lack timely, granular data on inventory levels, market flow, and price dynamics, making it difficult to set optimal prices and maintain healthy margins.
Solution
Prelovv offers a data‑driven platform that aggregates real‑time information on items for sale, sold volumes, and new listings across categories and product references. The system provides automated analytics of key business ratios to reveal market dynamism and supports dynamic pricing by tracking price trends for iconic products and condition tiers. Users can define custom business rules and receive automated pricing recommendations that align with current market conditions. All insights are delivered through a web interface, enabling resale operators to adjust pricing strategies quickly and improve profitability without manual market monitoring.
Target Audience
Primary customers are online and brick‑and‑mortar luxury and fashion resale companies that need data‑backed pricing and inventory insights to optimize margins.
Features
- Real‑time inventory monitoring by product category, reference, and condition
- Automated calculation of business ratios to assess market flow and demand
- Dynamic pricing dashboards showing price trends for luxury and fashion items
- Rule‑based engine that generates automated pricing recommendations
- Cloud‑based analytics pipeline combining market data with proprietary pricing models
- Exportable reports for integration with existing resale management systems