Prefe BI provides FMCG brands with real-time pricing and distribution data to optimize revenue. The platform delivers granular insights, enabling brands to improve negotiation power and identify opportunities to recover lost revenue. This allows for data-driven decisions to improve pricing strategies and distribution.
Funding
Funding not disclosed
Founders
Product
Problem
FMCG brands often lack real-time visibility into pricing and distribution data across various retail channels. This makes it difficult to optimize revenue, negotiate effectively with retailers, and identify lost revenue opportunities. The absence of granular, up-to-date market intelligence hinders strategic decision-making in a highly competitive landscape.
Solution
Prefe BI provides a business intelligence platform that delivers daily updated, granular pricing and distribution data for FMCG brands, enabling immediate action. The platform tracks pricing for every SKU, including private labels, across a network of over 25 monitored retail chains, down to the individual store level. It also monitors product distribution, stock-outs, and promotional activities, offering a comprehensive view of the competitive landscape. Interactive dashboards and customizable alerts simplify data analysis, allowing brands to quickly identify actionable insights and optimize their pricing and distribution strategies. By providing a clear picture of market dynamics, Prefe BI empowers brands to improve their negotiation power with retailers and recover potentially lost revenue.
Target Audience
Prefe BI primarily targets FMCG brands seeking to optimize their pricing and distribution strategies, improve negotiation power with retailers, and gain a competitive edge through real-time market intelligence.
Features
- Daily price tracking of all SKUs, including private labels, across 25+ retail chains.
- Granular distribution tracking down to the individual store level, identifying stock-outs and availability.
- Real-time monitoring of promotional activities, including type and duration, for all products and chains.
- Customizable alerts for key performance indicators (KPIs) to automate analysis and receive timely updates.
- Competitor analysis providing complete visibility into competitor pricing and distribution strategies.
- Interactive dashboards with visual representations of data for easy interpretation and actionable insights.
- Plug & Play solution requiring no integration for immediate access and utilization.
- Historical data visualization to analyze pricing and availability trends over time.