Precision Retail offers a post-checkout survey plugin that rewards customers with discounts in exchange for valuable marketing insights, enabling retailers to build detailed customer profiles. This approach addresses the challenge of obtaining actionable customer data while enhancing loyalty and driving incremental sales through targeted marketing strategies.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce retailers struggle to gather comprehensive customer data post-checkout, limiting their ability to personalize marketing efforts and build customer loyalty. Traditional post-checkout surveys often lack incentives, resulting in low response rates and incomplete customer profiles.
Solution
Precision Retail provides a post-checkout survey plugin that integrates with e-commerce platforms, offering customers discounts in exchange for completing marketing surveys. The plugin enables retailers to build detailed customer profiles by collecting data on customer preferences, shopping habits, and demographics. Retailers can then leverage these insights to create targeted marketing campaigns, improve customer loyalty, and drive incremental sales. The platform provides a dashboard to visualize customer data and segment audiences for export to marketing platforms.
Target Audience
The primary target audience is e-commerce retailers using Shopify who are looking to enhance customer loyalty, gather actionable marketing insights, and improve ROI on marketing campaigns.
Features
- Integration with Shopify e-commerce platform
- Pre-built survey templates covering product preferences, shopping habits, attribution, and psychographics
- Customizable survey templates and formatting options
- Automatic segmentation of survey responses based on AOV, demographics, and other variables
- Customer rewards and discounts integration to incentivize survey participation
- Audience export functionality for Meta, Google, and TikTok
- Visualized dashboard for customer profile analysis and business insights
- AI-powered data mapping to create custom segments