Prami is a digital personal loan platform for Colombian consumers that provides fast, low‑interest credit through an end‑to‑end online application. By using alternative data and automated underwriting, it can approve and disburse funds within hours, offering transparent terms and in‑app loan management tools for flexible repayment.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals in Colombia lack access to affordable, quick personal loans due to stringent credit requirements, lengthy approval processes, and limited financial inclusion, leaving them unable to cover unexpected expenses or invest in personal goals.
Solution
Prami offers a streamlined personal loan platform that provides fast, low‑interest credit to consumers through a fully digital application process. By leveraging alternative data and automated underwriting, Prami can approve and disburse funds within hours, reducing the need for extensive paperwork and in‑person visits. Borrowers receive transparent terms, flexible repayment schedules, and the ability to manage their loan entirely through a mobile app, improving accessibility and financial control.
Target Audience
Prami targets Colombian consumers who need short‑term personal financing, including salaried workers, freelancers, and individuals with limited traditional credit history.
Features
- End‑to‑end digital loan application with instant identity verification
- Automated credit assessment using alternative data sources for faster approvals
- Real‑time loan disbursement to bank accounts or mobile wallets within hours
- Transparent interest rates and customizable repayment plans displayed in the app
- In‑app loan management tools, including payment reminders and balance tracking
- Secure data handling with encryption and compliance with Colombian financial regulations