Praia Health is a platform that utilizes identity-driven personalization to deliver tailored health solutions to consumers, dynamically adjusting experiences based on user data. It addresses the challenge of fragmented patient engagement by systematically connecting individuals to the right services and resources at the right time, enhancing overall health system efficiency.
Funding
$20M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
LVFounders
Product
Problem
Health systems struggle to deliver personalized digital experiences, leading to fragmented patient engagement and increased costs associated with reacquiring patients. Existing patient portals often lack the ability to connect the growing number of digital services, resulting in a disjointed and user-unfriendly experience.
Solution
Praia Health offers a consumer experience orchestration platform that enables health systems to deliver identity-driven, individualized health solutions to logged-in users. The platform systematically connects patients to the right services, programs, and resources at the right time, dynamically adjusting the consumer experience based on available data. By creating a unified, secure, and authenticated identity, Praia Health facilitates personalized interactions and a seamless digital experience across multiple platforms and care journey steps. This approach helps health systems attract, retain, and delight health consumers while reducing workforce burden and supporting the full consumer health ecosystem.
Target Audience
Praia Health primarily targets health systems seeking to improve patient engagement, reduce patient reacquisition costs, and deliver personalized digital health experiences.
Features
- Identity-driven personalization to deliver tailored health solutions
- Digital flywheel that algorithmically drives engagement
- Support for account creation and identity verification independent of the EMR
- Integration with CLEAR for seamless patient account creation and access
- Secure, authenticated identity management to unify patient views
- API to connect various digital services and present them in a cohesive manner