Practice Performance
Practice Performance provides medical practices with integrated business intelligence, marketing, and operational tools to drive measurable growth. The platform includes a secure client portal with live referral analytics, automated fax outreach to referring offices, and Sally, an AI conversational assistant that explains practice data in plain language. An ROI tracker connecting marketing spend to referral growth is currently rolling out.
- Marketing Technology
- Data & Analytics
- Software Only
- Artificial Intelligence
- AI Agents
Funding
Founders
Founder details are not available yet.
Product
Problem
Small and specialty medical practices often lack dedicated business development resources, leaving them without clear marketing strategies, referral data scattered across spreadsheets, and no one with the time or expertise to analyze performance and drive growth. This operational blindness limits their ability to build referral relationships and make informed business decisions.
Solution
Practice Performance provides medical practices with integrated business intelligence, marketing, and operational tools that bring the capabilities of a larger team. The platform offers dashboards and reporting that show what's growing, what's slipping, and where to focus, alongside business development services including websites, campaigns, and outreach built for how practices actually grow. Operational efficiency tools streamline front-desk workflows, referral management, and reporting to reduce manual work. The platform also includes AI-powered tools such as a secure client portal with live referral and physician analytics, automated fax outreach to referring offices, and Sally, a conversational assistant that answers questions about a practice's own data in plain language.
Target Audience
Primary customers are family practices, specialty practices, solo practitioners, and multi-location medical practices across Canada that want to improve referral relationships, marketing effectiveness, and operational efficiency.
Features
- Business intelligence dashboards and reporting that identify growth areas, declining metrics, and focus priorities
- Business development and marketing services including websites, campaigns, and referral outreach
- Operational efficiency tools that automate front-desk workflows, referral tracking, and reporting
- Secure client portal with live referral and physician analytics
- Automated fax outreach to referring physician offices
- Sally, an AI conversational assistant that explains practice data in plain language
- Account ROI tracker connecting marketing spend to referral growth (currently rolling out)