Powerup Money
PowerUp Money is an investment advisory platform that helps Indian mutual fund investors review, select, and rebalance their portfolios with expert-backed insights. The platform provides monthly portfolio snapshots, fund-specific action recommendations like starting, pausing, or exiting SIPs, and two-year historical trend analysis. It tracks over ₹65,500 crore in assets under management and serves more than 500,000 active users.
- Financial Technology
- Data & Analytics
- Software Only
Funding
Raised to date
$29.1MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 3 rounds
+1$10M · Undisclosed
Announced Nov 2026 · from article date
Disclosed cumulative: $29.1M
Founders
Founder details are not available yet.
Product
Problem
Mutual fund investors often struggle to know which funds in their portfolio are performing well and which are underperforming. Without clear, data-backed guidance, investors may hold onto weak funds too long or exit strong ones prematurely, undermining their long-term returns.
Solution
PowerUp Money provides an investment advisory platform that reviews, selects, and rebalances mutual fund portfolios with expert-backed insights. The service delivers a clear monthly snapshot of portfolio performance, highlighting which funds are in-form and which are out-of-form. For each fund, the platform recommends specific actions—start SIP, pause SIP, or exit—based on analysis from in-house experts. Users also gain access to two-year historical trend data to identify consistent performers and make stronger, more informed investment decisions. The platform tracks over ₹65,500 crore in assets under management and serves more than 500,000 active users.
Target Audience
Primary users are individual mutual fund investors in India who want professional, data-driven guidance to manage and optimize their investment portfolios without doing complex research themselves.
Features
- Monthly portfolio performance snapshots showing in-form and out-of-form funds
- Fund-specific action recommendations: start SIP, pause SIP, or exit
- Two-year historical trend analysis to identify consistent performers
- Insights backed by 20+ years of market data
- In-house expert research and recommendations
- SEBI-registered investment advisory services (RIA No. INA000019798)
- Elite tier offering family portfolio management and regular-to-direct fund conversion plans
- Upcoming direct mutual fund execution within the app