Tally Technology Group offers a customizable gamification platform that enhances fan engagement through a variety of game types, including predictions and trivia contests, while integrating with existing CRM systems to gather first-party data. This platform enables sports teams, brands, and media companies to build segmented audiences and improve conversion rates for sponsorships, addressing the challenge of connecting with casual fans and maximizing revenue opportunities.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sports teams, brands, and media companies struggle to engage casual fans and gather valuable first-party data, hindering their ability to maximize revenue opportunities from sponsorships and targeted marketing. Existing methods often fail to capture the attention of these hard-to-reach segments, resulting in missed opportunities for deeper fan relationships and improved conversion rates.
Solution
Tally Technology Group offers a customizable gamification platform designed to enhance fan engagement and collect actionable, data-led insights. The platform features a modular Game Center that aggregates multiple game types, including predictions, trivia contests, and other interactive experiences, into a single solution. By integrating with existing CRM systems, Tally enables sports teams, media companies, and brands to build segmented audiences based on gaming behaviors, product and service usage, and attitudinal data. This allows for improved conversion rates for sponsors and brands through targeted marketing and personalized fan experiences.
Target Audience
Tally's primary customers are sports teams, brands, media companies, sportsbooks, and iGaming operators seeking to deepen fan engagement, gather first-party data, and improve conversion rates.
Features
- Modular Game Center aggregating 1,000+ game types, including predictions and trivia contests
- Customizable player experience modules incorporating multiple languages, leaderboards, and challenges
- Integration with existing CRM systems for deeper fan insights
- Segmentation research questions to capture valuable first-party data
- Actionable audience segmentation based on gaming behaviors and attitudinal data
- Integrated sponsorship opportunities within the gaming experience