Light is an embedded electricity platform that enables businesses to offer branded, customized electricity plans and virtual power plant (VPP) programs directly within their own products and services. As the regulated provider, Light manages licensing, procurement, billing, and customer support, allowing partners in solar, real estate, and EV to launch in as little as two weeks. The company's partner network reaches over 500,000 homeowners and more than 1 million multi-family units.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses in solar, real estate, and electric vehicles struggle to offer electricity as part of their product because becoming a licensed provider requires years of regulatory navigation, wholesale procurement, and operational infrastructure. Without this capability, they either refer customers to generic third-party plans or lose recurring revenue and engagement opportunities entirely.
Solution
Light provides a modern API platform that lets any company embed custom, white-labeled electricity plans and virtual power plant (VPP) programs into their existing customer experience. As the regulated electricity provider, Light handles the entire behind-the-scenes operational stack including state licensing, wholesale power purchasing, billing, customer support, and VPP participation. Partners design plans with bespoke pricing and rate structures, then integrate via a no-code web app, pre-built UI components, or full API access. Light never sells directly to end consumers, ensuring the partner owns the customer relationship and avoids regulatory risk exposure.
Target Audience
Primary customers are solar and battery companies, real estate and property technology firms, EV automakers and charging providers, and financial technology companies seeking to offer branded electricity plans as a new revenue stream and customer engagement tool.
Features
- API-first platform with full white-labeling so partners control the interface while Light operates as the regulated provider
- Flexible plan builder supporting bespoke pricing, custom rate structures, and regional scalability across live markets
- End-to-end operational management including plan underwriting, billing, customer collections, and device monetization
- VPP program participation and behind-the-meter battery asset monetization integrated directly into partner offerings
- EV charging subscription plans and vehicle-to-everything (V2X) rewards for mobility and automotive partners
- Multiple integration paths: no-code web app, embeddable UI components launchable in under a week, or custom API builds