POURED Inc. utilizes a proprietary mobile app that digitizes product data from photographs of beverage lists and retail displays, enabling real-time tracking and analysis of market placements. This technology addresses the inefficiencies of manual surveys in the alcohol distribution industry, capturing 70 times more data in 80% less time, thereby enhancing visibility and decision-making for distributors.
Funding
Funding not disclosed
Founders
Product
Problem
Alcohol distributors and suppliers often lack real-time visibility into product placements and market trends in retail and on-premise locations. Traditional manual surveys are time-consuming, costly, and provide limited data, hindering effective decision-making and market penetration strategies.
Solution
POURED Inc. offers a SaaS platform that digitizes beverage market data through a mobile application, enabling rapid collection and analysis of product information from photographs of menus, shelves, and displays. The platform allows users to capture comprehensive data on product placements, pricing, and competitor activity in significantly less time compared to manual surveys. By converting images into searchable data, POURED provides real-time insights into market trends, competitive landscapes, and potential opportunities for distributors and suppliers to optimize their strategies and increase market share. The digitized data is synced into a master product table and made available for analysis within 48 hours.
Target Audience
The primary target audience includes alcohol distributors, suppliers, and beverage companies seeking to improve market visibility, optimize product placement, and gain a competitive edge through real-time data insights.
Features
- Mobile app for capturing product data via photographs of beverage lists, retail shelves, coolers, and backbars
- Proprietary image-recognition technology to digitize product information from photos
- Real-time data capture and analysis of product placements, pricing, and competitor activity
- Automated data synchronization into a master product table
- Comprehensive market penetration analysis for all products and categories
- Comparison across all product categories to identify trends and opportunities
- Web-based dashboard for accessing and analyzing collected data