Postal is an intelligent gifting platform that automates the personalization, sending, and tracking of corporate gifts to enhance customer engagement and employee recognition. By integrating with existing CRM systems, it enables businesses to streamline their gifting strategies, ultimately increasing lead conversion rates and fostering customer loyalty.
Funding
$31M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses often struggle to personalize and automate the sending of gifts, swag, and direct mail, leading to inefficiencies in customer engagement, employee recognition, and lead generation. Managing inventory, tracking ROI, and ensuring timely delivery across various channels adds further complexity.
Solution
Postal provides an intelligent gifting platform designed to streamline and automate the process of sending personalized gifts, swag, and direct mail. The platform integrates with existing CRM and marketing automation systems, enabling businesses to trigger sends based on specific events or milestones. Postal offers a curated marketplace of physical and digital gifts, along with options for custom branding and packaging. Features include inventory management, direct mail automation, virtual event support, and detailed reporting to track campaign performance and ROI.
Target Audience
Postal primarily targets marketing, sales, customer success, and people operations teams within mid-sized to enterprise-level businesses seeking to improve customer engagement, drive sales, and enhance employee recognition.
Features
- Integration with CRM systems (e.g. Salesforce, Marketo) to automate gifting workflows based on customer data
- Gifting marketplace with a wide selection of physical gifts, digital gift cards, and experiences
- Swag store functionality for creating and managing branded merchandise
- Direct mail automation capabilities for personalized campaigns
- Virtual event support, including gifting options for attendees
- Reporting and analytics dashboard to track gifting campaign performance and ROI
- International gifting and warehousing capabilities
- "MagicLinks" for sending a collection of items via email sequences or automated messages
- Integration with Paper Plane, a complimentary in-house marketing agency, for custom gift design