Positional provides a suite of tools for content teams that enhances SEO and content marketing through features like keyword research, content optimization, and performance analytics. By identifying gaps in keyword coverage and optimizing existing content, Positional helps increase organic search traffic and improve user engagement metrics.
Funding
$2.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ILGTVFounders
Product
Problem
Content teams often struggle to efficiently manage and optimize their content for search engines, leading to reduced organic traffic and lower user engagement. Identifying keyword gaps, optimizing existing content, and tracking performance metrics require multiple tools and manual effort, hindering overall content marketing effectiveness.
Solution
Positional offers a suite of SEO and content marketing tools designed to streamline content workflows and improve organic search performance. The platform provides features for keyword research, content optimization, and performance analytics, enabling content teams to identify opportunities, enhance content quality, and track results in one place. By offering insights into keyword performance, user behavior, and competitor strategies, Positional empowers content teams to make data-driven decisions and improve their content's visibility and engagement.
Target Audience
Positional targets content marketing and SEO teams within businesses of all sizes, as well as agencies looking to improve their clients' organic search performance.
Features
- **Keyword Research:** Provides monthly search volume, keyword difficulty scores, and trendlines, with filtering and saving capabilities.
- **Keyword Clustering:** Groups keywords based on SERP data for efficient content planning.
- **Competitor Research:** Identifies keyword gaps by comparing a domain against up to three competitors, filtering by competition, search volume, and SERP positioning.
- **Content Optimization:** Offers recommendations for term frequency, related keywords, sentiment, readability, and word count.
- **Unanswered Questions:** Generates dynamic questions to improve content depth and address missing information.
- **Content Analytics:** Provides heat mapping to identify problematic sections, scores pages based on user experience metrics, and recommends CTA placement.
- **Internal Linking:** Suggests contextual internal links across the website, exportable via CSV.
- **Social Listening:** Monitors brand presence and industry trends with alerts routed to Slack or email.
- **AI Content Detection: Flags AI-generated content at the article and sentence level.
- **Site Audit:** Scans websites for errors and warnings, quantifying site health with a Site Score.
- **Editorial Calendar:** Manages content schedules with customizable calendars for different content types and team collaboration.