About Porter Metrics

Porter Metrics provides an automated reporting solution that integrates over 19 marketing data sources, including Google Analytics and social media platforms, into Google Looker Studio and Google Sheets. This technology enables marketing teams to generate real-time performance reports in minutes, eliminating the need for manual data collection and analysis.

```xml <problem> Marketing teams often struggle with fragmented data scattered across various platforms, leading to time-consuming manual data collection and analysis for performance reporting. This process can delay insights, hinder decision-making, and make it difficult to gain a holistic view of marketing ROI. </problem> <solution> Porter Metrics provides a no-code business intelligence tool that automates the integration of marketing data from over 19 sources, including advertising platforms, analytics tools, CRM systems, and social media channels, directly into Google Looker Studio and Google Sheets. This enables users to create cross-channel dashboards and reports, blending marketing and sales data to track performance and measure actual marketing profit and ROI. By centralizing data and automating reporting, Porter Metrics eliminates manual data handling, accelerates insight generation, and empowers marketers to make data-driven decisions. The platform offers both real-time API connections and stored data options for optimal data freshness and reporting speed. </solution> <features> - Connects to 19+ marketing data sources, including Facebook Ads, Google Analytics 4, TikTok Ads, LinkedIn Ads, HubSpot, Shopify, and more. - Automated data blending across channels for accurate marketing KPIs and a single source of truth. - No-code data warehouse powered by BigQuery for fast setup and self-managed data integration. - Real-time data refresh and historical data storage options. - Customizable report templates for digital marketing, e-commerce, PPC, social media, SEO, and lead generation. - Integration with Google Looker Studio and Google Sheets for data visualization and analysis. - Automated segmentation by date, channel, source, account, campaign, creative, UTM, and content. - Support for calculated fields, goal tracking, and custom KPIs. </features> <target_audience> Porter Metrics primarily targets marketing teams and agencies that need to consolidate data from multiple sources into comprehensive reports and dashboards for performance monitoring and ROI analysis. </target_audience> <revenue_model> Porter Metrics uses a subscription-based pricing model, charging users based on the number of connected accounts. </revenue_model> ```

What does Porter Metrics do?

Where is Porter Metrics located?

Porter Metrics is based in Manizales, Colombia.

When was Porter Metrics founded?

Porter Metrics was founded in 2018.

How much funding has Porter Metrics raised?

Porter Metrics has raised 370000.

Location

Manizales, Colombia

Founded

2018

Funding

370000

Employees

17 employees

Major Investors

Techstars, The Ark Fund

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Porter Metrics

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Executive Summary

portermetrics.com 7K+

Crunchbase

Founded 2018 – Manizales, Colombia

Funding

Estimated Funding

$300K+

Major Investors

Techstars, The Ark Fund

Team (15+)

No team information available.

Company Description

Problem

Marketing teams often struggle with fragmented data scattered across various platforms, leading to time-consuming manual data collection and analysis for performance reporting. This process can delay insights, hinder decision-making, and make it difficult to gain a holistic view of marketing ROI.

Solution

Porter Metrics provides a no-code business intelligence tool that automates the integration of marketing data from over 19 sources, including advertising platforms, analytics tools, CRM systems, and social media channels, directly into Google Looker Studio and Google Sheets. This enables users to create cross-channel dashboards and reports, blending marketing and sales data to track performance and measure actual marketing profit and ROI. By centralizing data and automating reporting, Porter Metrics eliminates manual data handling, accelerates insight generation, and empowers marketers to make data-driven decisions. The platform offers both real-time API connections and stored data options for optimal data freshness and reporting speed.

Features

Connects to 19+ marketing data sources, including Facebook Ads, Google Analytics 4, TikTok Ads, LinkedIn Ads, HubSpot, Shopify, and more.

Automated data blending across channels for accurate marketing KPIs and a single source of truth.

No-code data warehouse powered by BigQuery for fast setup and self-managed data integration.

Real-time data refresh and historical data storage options.

Customizable report templates for digital marketing, e-commerce, PPC, social media, SEO, and lead generation.

Integration with Google Looker Studio and Google Sheets for data visualization and analysis.

Automated segmentation by date, channel, source, account, campaign, creative, UTM, and content.

Support for calculated fields, goal tracking, and custom KPIs.

Target Audience

Porter Metrics primarily targets marketing teams and agencies that need to consolidate data from multiple sources into comprehensive reports and dashboards for performance monitoring and ROI analysis.

Revenue Model

Porter Metrics uses a subscription-based pricing model, charging users based on the number of connected accounts.