Porter Metrics provides an automated reporting solution that integrates over 19 marketing data sources, including Google Analytics and social media platforms, into Google Looker Studio and Google Sheets. This technology enables marketing teams to generate real-time performance reports in minutes, eliminating the need for manual data collection and analysis.
Funding
$370K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TAFounders
Product
Problem
Marketing teams often struggle with fragmented data scattered across various platforms, leading to time-consuming manual data collection and analysis for performance reporting. This process can delay insights, hinder decision-making, and make it difficult to gain a holistic view of marketing ROI.
Solution
Porter Metrics provides a no-code business intelligence tool that automates the integration of marketing data from over 19 sources, including advertising platforms, analytics tools, CRM systems, and social media channels, directly into Google Looker Studio and Google Sheets. This enables users to create cross-channel dashboards and reports, blending marketing and sales data to track performance and measure actual marketing profit and ROI. By centralizing data and automating reporting, Porter Metrics eliminates manual data handling, accelerates insight generation, and empowers marketers to make data-driven decisions. The platform offers both real-time API connections and stored data options for optimal data freshness and reporting speed.
Target Audience
Porter Metrics primarily targets marketing teams and agencies that need to consolidate data from multiple sources into comprehensive reports and dashboards for performance monitoring and ROI analysis.
Features
- Connects to 19+ marketing data sources, including Facebook Ads, Google Analytics 4, TikTok Ads, LinkedIn Ads, HubSpot, Shopify, and more.
- Automated data blending across channels for accurate marketing KPIs and a single source of truth.
- No-code data warehouse powered by BigQuery for fast setup and self-managed data integration.
- Real-time data refresh and historical data storage options.
- Customizable report templates for digital marketing, e-commerce, PPC, social media, SEO, and lead generation.
- Integration with Google Looker Studio and Google Sheets for data visualization and analysis.
- Automated segmentation by date, channel, source, account, campaign, creative, UTM, and content.
- Support for calculated fields, goal tracking, and custom KPIs.