Populus Health Technologies offers a virtual care patient acquisition platform that connects pharmaceutical brands with patients during telehealth consultations, facilitating targeted messaging and prescription verification. This approach addresses the challenge of reduced face-to-face interactions by driving patient engagement and measurable prescription lift in a captive audience.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Life science brands face challenges in driving prescription (Rx) lift due to reduced face-to-face interactions with both patients and healthcare providers (HCPs) in the evolving healthcare landscape. Traditional marketing approaches struggle to effectively engage with patients and physicians within virtual care settings.
Solution
Populus Health Technologies offers a virtual care patient acquisition platform that connects pharmaceutical brands with patients and HCPs during telehealth consultations. The platform facilitates targeted messaging and prescription verification, shortening the path to prescription within a captive consumer audience. By integrating brand messaging directly into virtual care workflows, Populus enables life science companies to activate existing media campaigns, reach patients during inquiry with HCPs, and deliver clinical messaging within the HCP's digital workspace. This approach provides 1:1 direct attribution and expands brand reach to a highly targeted, condition-specific audience.
Target Audience
The primary customers are pharmaceutical brands and life science companies seeking to enhance patient engagement and drive prescription lift within virtual care environments.
Features
- **Custom Care:** Integrates with existing brand digital assets and media strategies to connect customers directly to virtual consultations.
- **Virtual Care Media:** Delivers educational content and sponsored messaging to patients at multiple points during an online visit.
- **DTP Reach:** Targets consumers actively seeking professional advice on specific conditions, treatments, or medications by serving messages based on the patient's question.
- **HCP Reach:** Connects brands to physicians directly within their virtual workspace, targeting them before and after consultations.
- **Data-Driven Marketing:** Leverages first-party data insights to transform quality engagements into next-best actions.
- **Contextual Solutions:** Provides relevant messaging based on the patient's reason for visit.
- Supports native, mobile, and rich media formats, as well as third-party tags, measurement, brand safety tags, and PMP forecasting.