Popular Pays provides an end‑to‑end influencer marketing platform that lets brands and agencies discover, contract, and pay creators through a unified dashboard. The system includes a 160 000‑creator marketplace, AI‑driven brand‑safety checks, automated contract and payment processing, and real‑time performance analytics across Instagram, TikTok, YouTube and other channels.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and agencies often spend weeks manually searching for suitable creators, negotiating contracts, handling payments, and tracking performance across multiple social platforms. This fragmented workflow leads to high operational costs, delayed content delivery, and difficulty ensuring brand‑safe collaborations.
Solution
Popular Pays offers an end‑to‑end influencer marketing platform that streamlines creator discovery, collaboration, and measurement. Marketers post a brief, receive vetted creator applications, and approve content within a unified dashboard that automates contracts, payments, and asset storage. An AI‑powered brand‑safety engine (SafeCollab) scans creator posts for risky material in seconds, while built‑in analytics provide real‑time ROI metrics and multi‑channel performance reports. The solution scales from single‑brand campaigns to agency‑wide programs, delivering on‑brand content at speed and at scale.
Target Audience
Primary customers are brand marketing teams and media agencies that run influencer campaigns and need a scalable, data‑driven workflow for creator sourcing, content production, and performance tracking. Creators also benefit from direct access to brand briefs and streamlined payment processing.
Features
- Marketplace of 160 000+ creators with advanced filters for audience demographics, platform (Instagram, TikTok, YouTube, etc.), and niche categories.
- Full campaign workflow: brief creation, creator application, collaborative review, one‑click approval, and automated contract generation and payment processing.
- SafeCollab AI scans videos, images, captions, and brand mentions to flag controversies, inappropriate content, or compliance issues in real time.
- Centralized content library that stores all assets with version control, rights management, and easy export for repurposing across channels.
- Real‑time analytics dashboard delivering impressions, engagement, cost‑per‑action, and ROI calculations, with exportable reports and API access for integration with existing martech stacks.
- Multi‑platform support and AI‑driven content scaling tools (e.g., LTX Scaler) to adapt creator videos for different formats and markets.
- Role‑based access controls and end‑to‑end encryption to ensure data security and compliance with privacy regulations.