POP TikR is a mobile application that connects consumers with local businesses and tourism experiences across Canada, utilizing geolocation technology to provide users with nearby deals and promotions. The platform addresses the decline in foot traffic and online engagement for local retailers by offering a cost-free marketing tool that enhances visibility and drives customer traffic to participating businesses.
Funding
Funding not disclosed
Founders
Product
Problem
Local businesses in Canada face challenges in attracting customers and boosting revenue due to declining foot traffic and the difficulty of standing out in a crowded online marketplace. Traditional marketing methods can be expensive and ineffective, leaving many businesses struggling to connect with potential customers and promote their offerings.
Solution
POP TikR is a mobile application designed to connect Canadian consumers with local businesses and tourism experiences, providing a platform for businesses to promote deals and attract nearby customers. By leveraging geolocation technology, the app allows users to discover nearby shops, restaurants, attractions, and services, along with exclusive deals and promotions. POP TikR aims to empower local businesses by providing a free advertising tool that enhances their visibility, drives customer traffic, and supports economic recovery within Canadian communities. The app also enables e-commerce businesses to reach customers across Canada.
Target Audience
The primary target audience includes Canadian consumers looking to discover and support local businesses, as well as local business owners seeking a cost-effective marketing tool to attract customers and increase revenue.
Features
- Geolocation-based discovery of nearby local shops, restaurants, attractions, and services
- Platform for businesses to post deals and promotions to attract customers
- In-app map feature for users to explore local businesses and attractions
- Support for both brick-and-mortar and e-commerce businesses
- Social media integration for sharing and promoting local businesses
- Free advertising for local businesses to maximize reach and boost revenue