Popsy is an AI‑driven platform that continuously scans Reddit for posts matching user‑defined criteria and automatically generates hyper‑personalized direct messages and comment replies using a tunable large‑language‑model. The service includes a web dashboard for real‑time lead management, response tracking, and performance analytics, allowing marketers to scale Reddit‑based customer acquisition without manual content creation.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses seeking to acquire customers on Reddit must manually search thousands of posts, assess relevance, and craft outreach messages, which is time‑consuming and often yields low response rates due to generic or poorly targeted communication.
Solution
Popsy provides an AI‑driven platform that continuously scans Reddit for posts matching user‑defined criteria, extracts contextual signals about the author and discussion, and automatically generates hyper‑personalized direct messages and comment replies. Users retain full control over search and generation prompts, enabling brand‑consistent language while leveraging large‑language‑model inference for natural‑sounding outreach. The system delivers leads in real time, tracks subreddit activity, and presents reply metrics through a web dashboard, allowing growth teams to scale Reddit‑based acquisition without manual content creation.
Target Audience
The primary customers are digital marketers, growth hackers, and product teams at SaaS, e‑commerce, and B2B companies that use Reddit as a channel for customer acquisition and community engagement.
Features
- Reddit API integration with automated crawling of unlimited subreddits and real‑time post indexing
- Contextual NLP engine that parses post content, author history, and sentiment to rank lead quality
- Prompt‑tunable large language model that produces human‑like DMs and comment drafts tailored to each post’s context
- Dashboard for lead management, response tracking, and performance analytics (reply rate, positive sentiment)
- Bulk export of generated messages and CSV lead lists for CRM import
- Role‑based access controls and audit logs to ensure compliance with Reddit’s terms of service
- Subscription‑based usage limits (Starter: 100 leads/day; Professional: unlimited) with a three‑day free trial