Popsixle is a server-side data connection tool that integrates with Facebook's Conversion API to enhance data accuracy and tracking for advertising on Meta, Google, and TikTok. Brands using Popsixle experience an average return-on-ad-spend lift of 20% to 100% within days by restoring lost conversion data and improving attribution.
Funding
$20K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many brands struggle with inaccurate or incomplete data when advertising on platforms like Meta, Google, and TikTok, leading to suboptimal ad performance and wasted ad spend. This is often due to limitations in traditional tracking methods and the increasing complexity of data attribution.
Solution
Popsixle is a server-side data connection tool designed to improve the accuracy and completeness of advertising data sent to Meta, Google, and TikTok. By upgrading the data connection and restoring lost conversion data, Popsixle enables ad algorithms to better identify high-value customers and optimize ad campaigns. This results in more accurate attribution, increased tracked conversions, and ultimately, a higher return on ad spend. Popsixle filters out incorrect data, ensuring that ad platforms receive the right signals for effective auto-optimization and bidding.
Target Audience
Popsixle primarily targets e-commerce brands and marketing agencies that advertise on Meta, Google, and TikTok and are looking to improve their ad performance through better data accuracy.
Features
- Server-side data connection for enhanced data accuracy
- Integration with Facebook Conversion API, Google Ads, and TikTok Ads
- Automated restoration of lost conversion data
- Filtering of inaccurate data to prevent over-attribution
- Improved data quality scores for better ad performance
- 100% event coverage