Poppins provides a cloud‑based platform that aggregates campaign data from Google Ads, Meta, LinkedIn, TikTok and programmatic DSPs into a unified, real‑time dashboard. It normalizes metrics, applies multi‑touch attribution, and automates budget pacing and bid adjustments to improve ROAS, while offering API access and role‑based security for agencies and enterprise teams.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers often manage campaigns across disparate ad networks, resulting in fragmented performance data, manual reporting, and suboptimal budget allocation. This siloed approach hampers timely insight into return on ad spend (ROAS) and increases the risk of overspending on low‑performing channels.
Solution
Poppins delivers a cloud‑based platform that consolidates campaign metrics from major digital advertising channels into a single, real‑time dashboard. The system normalizes data formats, applies cross‑channel attribution models, and surfaces key performance indicators for quick analysis. Automated budget pacing and bid‑optimization rules enable marketers to reallocate spend dynamically based on ROI signals. Integrated reporting tools allow export to BI suites or direct API access for custom workflows. Role‑based permissions ensure that agencies and internal teams can collaborate securely while maintaining data governance. By centralizing insights, Poppins helps users make data‑driven decisions that improve overall ROAS.
Target Audience
The primary users are performance marketers, media agencies, and growth teams at mid‑size to large enterprises that run multi‑channel digital advertising campaigns.
Features
- Connectors for Google Ads, Meta Ads, LinkedIn Campaign Manager, TikTok Ads, and programmatic DSPs with scheduled data syncs
- Unified analytics dashboard with customizable KPI widgets and drill‑down visualizations
- Multi‑touch attribution engine supporting last‑click, linear, and data‑driven models across channels
- Automated budget pacing engine that reallocates spend based on real‑time performance thresholds
- AI‑powered bid recommendation engine that adjusts CPC/CPM bids to maximize conversion efficiency
- RESTful API and webhook support for exporting data to external data warehouses or BI tools
- Role‑based access control and SSO integration (SAML, OAuth) for enterprise security compliance