The startup offers a platform for audience conversion and management that enables businesses to transform their content into leads, members, and subscribers. By optimizing subscription journeys, the platform enhances customer retention and supports long-term business growth through data-driven strategies.
Funding
$4.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Digital media companies struggle to convert anonymous website visitors into leads, members, and subscribers, hindering revenue growth and limiting audience engagement. Traditional methods lack the flexibility to adapt to diverse audience segments and optimize conversion journeys effectively.
Solution
Poool offers a dynamic journey builder that empowers digital media to boost subscription conversion, engagement, and loyalty. The platform provides tools to gate content with paywalls, registration walls, data walls, and cookie walls, enabling businesses to dynamically convert anonymous visitors into leads, members, and subscribers. Audience segmentation based on content type, reader propensity score, device, traffic source, and location allows for personalized conversion journeys. The no-code design builder gives complete control to marketing teams to edit and optimize conversion paths through a drag-and-drop interface.
Target Audience
The primary target audience includes digital media publishers, broadcasters, and content producers seeking to increase reader revenue and engagement.
Features
- Dynamic wall solution to implement paywalls, registration walls, data walls, and cookie walls
- Audience segmentation based on device, content type, traffic source, user profile, or location
- A/B testing capabilities for wall design, messaging, and reader journeys
- No-code design builder for marketing teams to customize texts, designs, and scenarios
- Integration with Stripe for subscription payment collection
- Connectors for Chargebee and Frisbii to manage subscribers
- Integration with Didomi for cookie wall implementation
- Connectors for Mailchimp and Zapier to store user data and connect to other tools
- Poool Flow to export raw data analytics to cloud providers like Google Cloud Storage or Amazon S3