Polymatiks provides an AI-powered platform that personalizes promotional offers for e-commerce businesses, aiming to increase conversions and margins. Their system continuously optimizes pricing and promotions based on individual customer behavior and preferences.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce businesses struggle to provide relevant promotional offers to customers, leading to low conversion rates, decreased customer retention, and reduced profitability due to irrelevant offers and inefficient mass promotions. Traditional methods fail to account for individual customer preferences, product-level willingness to pay, and real-time behavior.
Solution
Polymatiks offers an AI-powered personalization platform, BeansOS, that delivers real-time, 1:1 personalized offers and product recommendations at each step of the customer journey. By unifying customer data from online and offline touchpoints, BeansOS analyzes individual preferences, purchase behavior, product-level price sensitivities, and user navigation to provide tailored experiences. The platform enables retailers to optimize customer acquisition, engagement, retention, and gross profits through dynamic audience segmentation, A/B testing, and omnichannel personalization via server-side APIs.
Target Audience
The primary target audience includes e-commerce businesses and retailers seeking to enhance customer engagement, increase conversion rates, and maximize profitability through personalized offers and product recommendations.
Features
- Real-time 1:1 personalized offers with individualized discounts optimized at each step of the customer's journey (cart, product description page, add-to-cart)
- Real-time 1:1 personalized product recommendations based on customer preferences, willingness to pay, and purchase probability
- Real-time personalized unlock vouchers that incentivize customers to add recommended products to their cart
- Weekly 1:1 personalized offers with optimized products and discounts lasting seven days
- Members-only private sales events with curated product selections and exclusive pricing
- Marketing Props TM integration with marketing platforms for hyper-personalized email and SMS campaigns
- Native A/B testing capabilities for continuous experimentation and optimization of offer strategies
- Unified audience targeting to enable cross-offer strategies based on purchasing behaviors and price sensitivities
- Multi-layered AI and ML models with adaptive model selection for accuracy and precision
- Extensible modular design for personalized recommendations at any point in the customer journey using server-side APIs