Pollmaker provides political advertisers with custom-built voter audiences that are derived from behavioral data across premium open‑web publishers, rather than relying on traditional social platforms. By leveraging insights from sports media and other high‑attention environments, they enable campaigns to reach and engage specific voter segments—such as LGBTQ+ voters or young families—through programmatic buys that also contribute to civic impact initiatives.
Funding
Funding not disclosed
Founders
Product
Problem
Political advertisers rely heavily on a few dominant platforms, resulting in limited access to premium open‑web inventory where many voters actually spend their time. This concentration leads to opaque auctions, restrictive rules, and reduced ability to reach voters through diverse, behavior‑based channels.
Solution
Pollmaker provides a programmatic platform that creates always‑on voter audiences using behavior, demographic, and geographic signals across a network of over 500 premium media partners. By mapping voter attention to sports streams, podcasts, social feeds, and local media, the platform enables precise, high‑impact reach on open‑web supply. Campaigns are executed through the platform’s SSP/DSP integrations, delivering scalable impressions while embedding civic impact contributions into each media buy.
Target Audience
Primary customers are political campaign teams, advocacy groups, and political media buyers seeking diversified digital reach beyond major social platforms.
Features
- Access to an addressable pool of 180 million U.S. voters segmented by behavior, demographics, and geography
- Integration with premium open‑web publishers, including sports, audio, entertainment, and local media sites
- Programmatic buying via SSP and DSP partnerships for real‑time, transparent auction dynamics
- Custom audience building tools that combine interest signals (e.g., fantasy sports, talk radio) with voter intent data
- Built‑in civic impact reporting that tracks and attributes community contributions per campaign