Point-out uses AI to automatically identify journalists and content creators who cover specific topics, streamlining media outreach. The platform analyzes vast amounts of content to map authors to subject matter expertise, enabling PR professionals to build highly targeted distribution lists for more effective campaigns.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional media outreach relies on manual research to identify relevant journalists and content creators, which is time-consuming and often results in broad, less effective outreach campaigns. This manual process can lead to missed opportunities for targeted media engagement and inefficient allocation of public relations resources.
Solution
Point-out leverages artificial intelligence to automate the identification of journalists and content creators who cover specific topics. The platform continuously analyzes a vast corpus of online and offline content, mapping authors to relevant subject matter expertise. This enables the creation of highly targeted mailing lists, facilitating more efficient and effective media relations campaigns. By providing precise author-topic mappings, Point-out streamlines the process of identifying key media contacts for public relations initiatives.
Target Audience
The primary users are public relations professionals, communications specialists, and marketing teams seeking to optimize their media outreach efforts by identifying and engaging with relevant journalists and content creators.
Features
- AI-powered analysis of online and offline content to identify author-topic correlations.
- Daily processing of 15,000 print and digital content items.
- Mapping of over 10,000 authors across more than 1,500 publications.
- Topic-based filtering to discover relevant journalists and content creators.
- Functionality to generate targeted distribution lists based on author contact information.
- Intuitive interface for navigating and accessing mapped author data.