Podstock provides a unified platform for podcast analytics and operations, integrating data across multiple audio and video distribution channels. The platform automates reporting, streamlines ad sales inventory planning, and delivers multi-platform audience insights. This centralization increases operational efficiency and enables data-driven decision-making for podcast networks and creators.
Funding
Funding not disclosed
Founders
Product
Problem
Podcast networks and creators face challenges in tracking and managing their content across multiple platforms like YouTube, Spotify, and connected TV, leading to fragmented data and inefficient operations. Manual data collection and reconciliation processes are time-consuming, hindering effective decision-making and revenue optimization.
Solution
Podstock is a centralized analytics and operations platform designed to streamline multi-platform podcast businesses. The platform aggregates data from various audio and video platforms, providing a unified view of show performance, audience insights, and episodic metrics. Podstock automates reporting tasks, such as rate card audits, monthly KPIs, and end-of-month reconciliations, freeing up teams to focus on high-value activities. By centralizing campaign management, sales, and financial reporting, Podstock enables podcast companies to optimize revenue, improve operational efficiency, and scale their businesses across all distribution channels.
Target Audience
Podstock primarily targets podcast networks, publishers, and creators who need to manage and monetize their content across multiple platforms efficiently.
Features
- Centralized analytics dashboard providing a comprehensive view of podcast performance across multiple platforms
- Automated reporting for rate card audits, monthly KPIs, and end-of-month reconciliations
- Multi-platform audience insights, including demographics and audience comparison
- 360° ad sales and inventory planning with a centralized view of available inventory
- Automated multi-platform campaign management across baked-in, DAI, and social placements
- Integrates with existing tools like Airtable, data warehouses, and BI tools through customizable data feeds
- Automated YouTube-RSS mapping to ensure video and podcast episodes sync correctly, even with differing titles
- Creator Command Center for talent coordination, enabling copy linking and seamless communication between networks and podcasters