PodcastDb is a podcast search engine that provides access to over 2.6 million public podcasts, allowing users to filter by audience size and advertising costs. The platform enables efficient outreach to podcast hosts, streamlining the process of finding suitable podcasts for PR and advertising campaigns.
Funding
Funding not disclosed
Founders
Product
Problem
Identifying relevant podcasts for advertising or PR outreach is a time-consuming process, requiring manual searching and filtering across multiple platforms. Existing podcast directories often lack comprehensive data on audience size, advertising costs, and audience sentiment, making it difficult to target the most effective shows.
Solution
PodcastDb is a search engine that aggregates data on over 2.6 million public podcasts, providing users with advanced filtering capabilities to identify the most suitable podcasts for their campaigns. The platform offers estimated audience reach and advertising costs, along with audience sentiment analysis, enabling data-driven decisions. Users can build outreach lists, export contacts to their CRM, and connect with podcast hosts directly, streamlining the process of securing guest appearances and ad placements.
Target Audience
PodcastDb primarily targets PR professionals, advertising agencies, and marketing teams seeking to identify and connect with relevant podcasts for advertising, guest appearances, and other promotional opportunities.
Features
- Access to over 2.6 million podcasts, sourced from Apple Podcasts and other public sources.
- Advanced search filters, including ad cost, audience size, and other criteria.
- Estimated listener numbers and advertising costs for each podcast.
- Audience sentiment analysis based on reviews from across the internet.
- Podcast ranking system to identify trending and popular shows.
- Outreach list building and contact export to CSV format.
- Daily data updates to ensure accurate and up-to-date information.
- API access for integrating podcast data into existing workflows (Enterprise plan).