PMP.BID provides programmatic access to premium video, audio, and mobile gaming inventory, enabling advertisers to reach specific audiences through granular data segmentation. The platform integrates with leading DSPs and offers curated inventory across over 25,000 applications for streamlined campaign execution.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers face challenges in accessing and effectively utilizing premium video, audio, and mobile gaming inventory for programmatic campaigns. Fragmented inventory sources and limited audience segmentation capabilities hinder precise targeting and campaign optimization.
Solution
PMP.BID offers a programmatic marketplace that aggregates premium video, audio, and mobile gaming inventory, providing advertisers with a unified platform for media buying. The solution facilitates granular audience targeting by integrating first, second, and third-party data sets, enabling the delivery of precise messages to specific consumer segments. Advertisers can access this curated inventory through their preferred Demand-Side Platforms (DSPs), streamlining campaign execution and maximizing reach across a diverse publisher network.
Target Audience
The primary customers are digital advertisers and media buyers seeking to execute programmatic campaigns across premium video, audio, and mobile gaming inventory with advanced audience targeting capabilities.
Features
- Programmatic access to premium video, audio, and mobile gaming inventory.
- Integration with over 25,000 applications, including top 10 apps per country.
- Support for first, second, and third-party data for audience segmentation.
- Direct integration with leading DSPs such as DV360, MediaMath, Amazon DSP, Verizon, and Xandr.
- Curated marketplace for audio publishers.
- Access to exclusive data for unique audience sets in video advertising.
- Focus on engaging mobile audiences within the gaming sector.
- Audited verification through integrations with trusted industry companies.