Pluck
Pluck is a mobile recipe management app that uses five AI extraction modes—video frame analysis, audio transcription, on-screen text recognition, caption parsing, and metadata extraction—to turn recipes from TikTok, Instagram, YouTube, photos, and handwritten cards into structured, searchable formats. Users can paste links, share videos, or upload images, and Pluck cross-references all signals to produce a complete recipe with a confidence score. The app includes a personal recipe box with offline access, meal planning, aisle-sorted grocery lists, and an AI cooking assistant on paid plans.
- Artificial Intelligence
- Applications
- Software Only
- AI Agents
Funding
Founders
Founder details are not available yet.
Product
Problem
Recipe content is increasingly found in social videos, photos, and handwritten cards, but most apps can only handle structured blog posts or scrape captions, losing spoken instructions, on-screen text overlays, and visual cues. Bookmarking social videos is unreliable since creators delete content, accounts go private, or platforms remove videos, causing saved recipes to disappear permanently. Existing extraction approaches are fragmented, forcing users to manually transcribe or lose recipe details from sources like TikTok, Instagram Reels, and YouTube.
Solution
Pluck provides a mobile recipe management app that extracts complete recipes from any source using five AI extraction modes that work together: video frame analysis, audio transcription, on-screen text recognition (OCR), caption/subtitle parsing, and metadata extraction. When a user shares a link, uploads a photo, or pastes a video URL, Pluck analyzes all available signals—watching the video, listening to narration, reading text overlays, and parsing captions—to reconstruct a single structured recipe with a confidence score. Long videos process in the background, and users receive a notification when the recipe is ready. Extracted recipes are stored in a personal, searchable recipe box with tags, groups, and offline access, supporting meal planning, aisle-sorted grocery lists, and step-by-step cook mode with an AI assistant that can answer questions about substitutions, scaling, or technique specific to the current recipe.
Target Audience
Primary users are home cooks who frequently save recipes from social media platforms like TikTok, Instagram, and YouTube and need a reliable way to preserve, organize, and cook from those recipes, as well as users migrating from other recipe management apps seeking more robust extraction capabilities.
Features
- Multi-modal AI extraction combining frame analysis, audio transcription, OCR, caption parsing, and metadata extraction, with cross-validation across sources and confidence scores for each recipe
- Support for Instagram posts, Reels and carousels, TikTok videos and slideshows, YouTube videos and Shorts, Facebook posts, and any website, plus handwritten recipe cards and photos of finished dishes
- Personal recipe box with search, tags, groups, offline access, and one-click import from Paprika, Mela, Crouton, and CopyMeThat
- "What can I cook?" pantry feature that matches typed or photographed fridge contents against saved recipes
- Cook mode with large-text single-step display, step-specific ingredients, integrated timers, and an AI cooking assistant on paid plans
- Weekly meal planning with Fill my week suggestions based on cook history, and shared grocery lists sorted by aisle