Plot is an AI‑powered video social listening platform that continuously monitors social video channels to detect brand mentions across audio, visuals, and captions, even when untagged. It delivers 360° analysis—including who is speaking, what is said, and contextual sentiment—and presents the insights in enterprise dashboards and custom reports for marketing, community, and research teams.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands rely on text‑based social listening tools, yet the majority of consumer conversations now occur in video content, where mentions are often untagged and therefore go unnoticed.
Solution
Plot provides an AI‑powered video social listening platform that continuously monitors social video channels, extracting audio, visual cues, and captions to identify brand mentions regardless of tagging. The system delivers a 360° analysis of each video, revealing who is talking, what is being said, and the surrounding context. It surfaces user‑generated content, tracks the impact of outbound brand comments, and quantifies earned media value, enabling marketing, community, and research teams to act on insights that text‑only tools miss. Results are organized into actionable dashboards and custom reports for enterprise teams.
Target Audience
Primary customers are enterprise marketing, community management, and brand research teams that need to monitor and engage with video‑based social conversations at scale.
Features
- AI engine that watches, listens to, and reads every frame of social video to detect brand mentions without relying on @handles
- Multimodal analysis combining audio transcription, visual object detection, and caption parsing for comprehensive context
- Automated tagging of untagged mentions and sentiment classification across video content
- Outbound comment tracking to measure volume, engagement, and impact of brand‑initiated interactions
- Earned media value (EMV) calculation to quantify the business impact of video conversations
- Enterprise‑grade dashboards and custom reporting for community, creator, and research workflows