Plotline provides a platform that enables mobile app companies to create and manage in-app experiences using customizable UI elements like tooltips, stories, and nudges without requiring engineering resources. This technology enhances user onboarding, feature adoption, and retention, leading to measurable increases in user engagement and conversion rates.
Funding
$2.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile app companies often struggle to effectively guide users, promote feature adoption, and drive conversions without frequent app updates, placing a strain on engineering resources and slowing down iteration cycles. Creating engaging in-app experiences requires custom development, making it difficult for marketing and product teams to quickly test and deploy new strategies.
Solution
Plotline offers a no-code platform that empowers mobile app companies to create and manage in-app experiences using a variety of customizable UI elements, such as stories, tooltips, videos, spotlights, animations, and in-line widgets. The platform enables personalized user journeys, improved onboarding, and increased feature adoption without requiring engineering support. By providing tools for real-time segmentation and A/B testing, Plotline allows teams to continuously optimize campaign performance and drive measurable improvements in user engagement and conversion rates. The SDK is lightweight and available for iOS, Android, Flutter, and React Native apps.
Target Audience
Plotline is designed for mobile app companies, particularly product and marketing teams focused on user onboarding, feature adoption, and conversion rate optimization.
Features
- Customizable UI elements: Stories, tooltips, videos, spotlights, animations, floaters, and in-line widgets
- Real-time user segmentation based on events and attributes, with cohort import from tools like Amplitude and Mixpanel
- A/B testing capabilities for continuous campaign optimization
- Support for native content insertion within the app
- Lightweight SDK (250kb) compatible with iOS, Android, Flutter, and React Native
- Customizable designs to match the app's look and feel (fonts, colors, backgrounds)