Plex Labs provides a no-code platform that collects and structures blockchain activity, linking it to customer records in existing customer data platforms like Salesforce. This enables businesses to leverage web3 data for personalized customer engagement, addressing the challenge of translating blockchain interactions into actionable insights.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses struggle to connect blockchain activity with customer identities in their existing customer data platforms. This disconnect makes it difficult to leverage Web3 data for personalized customer engagement and gain actionable insights from blockchain interactions. Millions of data points are wasted because companies can't translate blockchain data and associate it with individual customers.
Solution
Plex Labs provides a no-code data platform that collects and structures blockchain activity, linking it to customer records in existing customer data platforms (CDPs) such as Salesforce and BigTable. The platform enables businesses to unify customer records across Web2 and Web3, delivering personalized experiences at scale. By deanonymizing blockchain data and associating it with customer records, Plex Labs allows businesses to understand the implications of blockchain interactions and leverage Web3 data for engaging, personalized customer experiences. The platform eliminates the need to manually comb through and translate blockchain data, saving valuable marketing resources.
Target Audience
The primary customers are businesses across consumer & luxury goods, gaming, and decentralized finance that seek to unify customer records across Web2 and Web3 to deliver personalized experiences at scale.
Features
- Collects and structures blockchain activity based on defined business outcomes.
- Deanonymizes blockchain data, associating it with customer records.
- Integrates with existing customer data platforms (CDPs) like Salesforce and BigTable.
- No-code platform for easy implementation and use.
- Unifies customer records across Web2 and Web3 environments.