About Plex

Plex Labs provides a no-code platform that collects and structures blockchain activity, linking it to customer records in existing customer data platforms like Salesforce. This enables businesses to leverage web3 data for personalized customer engagement, addressing the challenge of translating blockchain interactions into actionable insights.

```xml <problem> Businesses struggle to connect blockchain activity with customer identities in their existing customer data platforms. This disconnect makes it difficult to leverage Web3 data for personalized customer engagement and gain actionable insights from blockchain interactions. Millions of data points are wasted because companies can't translate blockchain data and associate it with individual customers. </problem> <solution> Plex Labs provides a no-code data platform that collects and structures blockchain activity, linking it to customer records in existing customer data platforms (CDPs) such as Salesforce and BigTable. The platform enables businesses to unify customer records across Web2 and Web3, delivering personalized experiences at scale. By deanonymizing blockchain data and associating it with customer records, Plex Labs allows businesses to understand the implications of blockchain interactions and leverage Web3 data for engaging, personalized customer experiences. The platform eliminates the need to manually comb through and translate blockchain data, saving valuable marketing resources. </solution> <features> - Collects and structures blockchain activity based on defined business outcomes. - Deanonymizes blockchain data, associating it with customer records. - Integrates with existing customer data platforms (CDPs) like Salesforce and BigTable. - No-code platform for easy implementation and use. - Unifies customer records across Web2 and Web3 environments. </features> <target_audience> The primary customers are businesses across consumer & luxury goods, gaming, and decentralized finance that seek to unify customer records across Web2 and Web3 to deliver personalized experiences at scale. </target_audience> ```

What does Plex do?

Where is Plex located?

Plex is based in New York City, United States.

When was Plex founded?

Plex was founded in 2022.

Who founded Plex?

Plex was founded by Aravindh Dorai and Noah Pompan.

Aravindh Dorai - Founder/Product Leader
Noah Pompan - Co-Founder

Location

New York City, United States

Founded

2022

Employees

3 employees

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Plex

Score: 37/100

AI-Generated Company Overview (experimental) – could contain errors

Executive Summary

plexlaboratories.com 50+

Crunchbase

Founded 2022 – New York City, United States

Funding

No funding information available. Click "Fetch funding" to run a targeted funding scan.

Team (<5)

Aravindh Dorai

Founder/Product Leader

Noah Pompan

Co-Founder

Company Description

Problem

Businesses struggle to connect blockchain activity with customer identities in their existing customer data platforms. This disconnect makes it difficult to leverage Web3 data for personalized customer engagement and gain actionable insights from blockchain interactions. Millions of data points are wasted because companies can't translate blockchain data and associate it with individual customers.

Solution

Plex Labs provides a no-code data platform that collects and structures blockchain activity, linking it to customer records in existing customer data platforms (CDPs) such as Salesforce and BigTable. The platform enables businesses to unify customer records across Web2 and Web3, delivering personalized experiences at scale. By deanonymizing blockchain data and associating it with customer records, Plex Labs allows businesses to understand the implications of blockchain interactions and leverage Web3 data for engaging, personalized customer experiences. The platform eliminates the need to manually comb through and translate blockchain data, saving valuable marketing resources.

Features

Collects and structures blockchain activity based on defined business outcomes.

Deanonymizes blockchain data, associating it with customer records.

Integrates with existing customer data platforms (CDPs) like Salesforce and BigTable.

No-code platform for easy implementation and use.

Unifies customer records across Web2 and Web3 environments.

Target Audience

The primary customers are businesses across consumer & luxury goods, gaming, and decentralized finance that seek to unify customer records across Web2 and Web3 to deliver personalized experiences at scale.