Play is an adaptive workspace platform that lets teams build custom tools, automate workflows, and deploy AI coworkers that handle routine tasks like data entry, follow-ups, and status updates. It centralizes fragmented tools and data into a single governed system with enterprise-grade security, permissions, and encryption. The platform is designed for fast-moving teams across sales, product, marketing, HR, customer success, and engineering who need flexible workflows that don't fit rigid templates.
Funding
Funding not disclosed
Founders
Product
Problem
Teams often struggle with rigid, off-the-shelf software that doesn't match their actual workflows, forcing them to patch together fragmented tools, spreadsheets, and communication channels. This leads to wasted time on manual data entry, status updates, and follow-ups, while security concerns slow down AI adoption and innovation.
Solution
Play provides an adaptive workspace platform built for AI from the ground up, allowing teams to design custom tools and data models that match how they actually work. The platform includes AI coworkers that understand context, learn from team patterns, and autonomously handle routine tasks like triage, follow-ups, and status updates. Play centralizes data and connects the entire tool stack into a single governed system, with enterprise-grade permissions, encryption, and security controls built in. Users can build and automate workflows by describing what they need in plain English, with no code required.
Target Audience
Primary customers are fast-moving teams in sales, product, marketing, HR/people operations, customer success, and engineering who need flexible, AI-powered workflow automation without sacrificing security or control.
Features
- Custom builder with flexible, non-prescriptive data structures for designing tailored tools and evolving data models
- AI coworkers with built-in context that learn from team actions and prioritize tasks based on judgment, not just speed
- Real-time collaboration across workspaces, channels, threads, and shared views
- Centralized data hub with secure integration layer connecting existing tools and applications
- Enterprise-grade governance including permissions, encryption, and security protocols
- Keyboard-first spreadsheet for CSV imports, typed tables, grouped views, range selection, charting, and shareable saved views
- CRM command center with deals, contacts, accounts, reports, and ready-to-run sales templates
- Team communication surface with channels, threads, reactions, huddles, statuses, and clean inboxes