Play Zas is a B2B SaaS platform that links influencer content directly to a brand’s physical cash registers and digital storefronts, allowing businesses to attribute actual sales revenue to specific influencer posts. The system uses unique tracking identifiers and API integrations with point‑of‑sale and e‑commerce systems to provide real‑time revenue data, enabling owners to evaluate influencer ROI beyond follower counts.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to determine how much revenue influencer posts actually generate, especially when sales occur in physical stores or across multiple digital channels. This lack of clear attribution makes it difficult to assess ROI and optimize influencer partnerships.
Solution
Play Zas offers a B2B SaaS platform that links each piece of influencer-generated content to a brand’s point‑of‑sale (POS) systems and e‑commerce platforms through unique tracking identifiers and API integrations. When a customer makes a purchase—online or in‑store—the transaction is matched to the specific influencer post that drove it, and the sale is recorded as a verified, revenue‑attributed order. The platform provides a real‑time dashboard where brands can view total revenue, individual influencer performance, and verified sales metrics, enabling data‑driven decisions about influencer selection, compensation, and campaign optimization. By turning influencer activity into a measurable sales channel, Play Zas eliminates reliance on follower counts and offers concrete ROI insights.
Target Audience
Primary customers are brands and agencies that run influencer marketing programs and need precise revenue attribution across brick‑and‑mortar and e‑commerce sales channels.
Features
- Direct API connectors to physical POS systems and major digital storefronts for automatic transaction capture
- Unique tracking identifiers embedded in influencer posts to attribute each sale to the correct creator
- Real‑time analytics dashboard showing verified revenue, influencer‑level contributions, and order details
- API endpoint (GET /api/v1/orders/attributed) for programmatic access to attributed sales data
- Support for both in‑store and online purchases, ensuring full channel coverage