PLAYvirtuoso is an online platform offering over 100 on-demand video courses in modern music disciplines, taught by leading contemporary artists, alongside structured, accredited programs in partnership with major exam boards. The platform addresses the lack of accessible, high-quality music education by empowering young creatives with practical skills and recognized qualifications.
Funding
Funding not disclosed
Founders
Product
Problem
Aspiring and professional musicians often lack access to affordable, high-quality training in modern music production techniques and industry-specific skills. Traditional music education can be expensive, geographically limited, and slow to adapt to the rapidly evolving landscape of contemporary music creation.
Solution
PLAYvirtuoso is an online education platform providing on-demand video courses and structured programs taught by established artists and industry experts. The platform delivers practical skills training in areas like DJing, music production, songwriting, and sound design, covering genres from house and techno to hip hop and UK bass. Users can access bite-sized classes for quick learning or enroll in comprehensive courses for in-depth knowledge, with options for personalized music feedback from featured artists. PLAYvirtuoso aims to empower musicians with accessible education and recognized qualifications, fostering a community of artists and creators.
Target Audience
The primary audience includes aspiring and professional musicians, DJs, producers, and songwriters seeking to enhance their skills and knowledge in modern music production and performance.
Features
- Extensive library of video courses covering various modern music disciplines and genres
- Classes taught by leading contemporary artists, DJs, and producers
- Structured, accredited programs in partnership with major exam boards
- Bite-sized classes for focused skill development
- Options for personalized music feedback from industry professionals
- Integration with Spotify Courses for expanded reach
- B Corp certification, demonstrating commitment to social and environmental responsibility