Spectacle provides a live gamification platform that turns stadium audiences into active participants by delivering real‑time trivia and flashback questions via QR‑based entry. The AI‑driven engine captures each fan’s responses, generating detailed demographic profiles and premium sponsorship inventory that teams can monetize while offering fans exclusive rewards. By re‑engaging viewers during breaks, Spectacle converts otherwise lost attention into qualified leads and revenue for sponsors.
Funding
Funding not disclosed
Founders
Product
Problem
During timeouts, halftime, and other breaks in live sports events, audience attention drifts away from the action, reducing fan engagement and limiting opportunities for teams and sponsors to monetize the crowd.
Solution
Spectacle offers a live gamification platform that re‑captures that lost attention by prompting fans with real‑time trivia and flashback questions tied to recent on‑field events. Fans join instantly by scanning QR codes placed throughout the venue, then compete for exclusive, sponsor‑provided rewards. Each interaction captures demographic and preference data, which the AI engine aggregates into detailed attendee profiles and qualified leads. Teams receive enriched insights about who is in the stands, while sponsors gain premium inventory and measurable engagement metrics. The platform delivers these insights and sponsorship opportunities back to teams and brands through a cloud dashboard, turning fan attention into revenue.
Target Audience
Primary customers are professional sports teams and venue operators seeking deeper fan data, as well as brands and sponsors looking to engage live audiences with measurable activation.
Features
- QR‑based entry points across stadiums, premium suites, and jumbotrons for frictionless fan participation
- Real‑time trivia and flashback questions that adapt to live game action, keeping fans engaged during pauses
- Sponsored reward selection allowing fans to compete for exclusive prizes tied to brand partners
- AI engine that consolidates interaction data into demographic profiles, qualified leads, and sponsorship performance metrics
- Dashboard for teams and sponsors providing enriched fan insights, inventory availability, and revenue reporting