Play MPE is a secure music promotion platform that lets labels and independent artists upload mastered tracks, artwork, and full metadata (including ISRCs) to create targeted promotion campaigns for radio programmers, music supervisors, and other industry curators.
Funding
Funding not disclosed
Founders
Product
Problem
Artists and record labels often struggle to deliver mastered tracks with complete metadata to the right industry curators efficiently, and lack a reliable way to monitor radio airplay and impact in real time.
Solution
Play MPE provides a secure, web‑based platform where users upload broadcast‑ready audio files (WAV/AIFF), artwork, and full metadata including ISRCs. The system enables the creation of targeted promotion campaigns that bundle press releases, photos, videos, and tour information for distribution to verified radio programmers, music supervisors, and other curators. Curators access releases through the Player interface, which presents all assets and metadata in a single, searchable library. The platform also offers real‑time radio reporting via MTR, allowing artists and labels to track spins and view impact dashboards. Integrated messaging lets users communicate directly with release representatives and collaborate with colleagues within the platform.
Target Audience
Primary customers are independent artists and record labels seeking to promote releases to radio programmers, music supervisors, and other industry curators worldwide.
Features
- Upload of mastered audio files with embedded ISRCs, songwriter/publishing details, and high‑resolution artwork
- Campaign builder that attaches press releases, promotional photos, videos, tour dates, and contact information
- Secure, verified distribution to industry curators across radio, music supervision, media, and retail outlets
- Real‑time radio airplay tracking and reporting through MTR with spin analytics
- In‑platform messaging for direct contact with release reps and collaborative sharing with trusted users
- Centralized asset library (Player) that provides curators with searchable access to all release materials