PlayMaker is a unified sponsorship operating system that consolidates account management, sales pipelines, and activation tracking for sports clubs, leagues, and agencies. The platform provides a real‑time dashboard of sold and active sponsorships, bi‑directional integrations with tools like Salesforce, Quickbooks, Asana, Wrike, and Digideck, and automated data sync to eliminate manual entry. Custom integration requests allow organizations to extend connectivity to additional software, ensuring seamless workflow integration.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
1OFounders
Product
Problem
Sports organizations and sponsors often manage sponsorship accounts, sales contracts, and activation deliverables across multiple disconnected tools, leading to fragmented data, delayed reporting, and difficulty tracking the real-time value of sponsorships.
Solution
PlayMaker provides a unified sponsorship operating system that consolidates account management, sales pipelines, and activation tracking into a single platform. The system syncs with existing business tools such as Salesforce, Quickbooks, Asana, Wrike, and Digideck, allowing data to flow automatically without manual entry. Users can monitor what has been sold, what is currently active, and the performance metrics driving value in real time. Custom integration requests enable organizations to extend connectivity to additional software, ensuring the platform fits into existing workflows. By centralizing information, PlayMaker reduces administrative overhead and improves visibility for decision‑makers across sports clubs, leagues, and agencies.
Target Audience
Primary customers are sports clubs, leagues, and sponsorship agencies that need to manage multiple sponsorship deals and activation campaigns across their organization.
Features
- Central dashboard displaying sold sponsorships, active activations, and real‑time ROI metrics
- Bi‑directional integrations with major CRM, accounting, and project‑management tools (e.g., Salesforce, Quickbooks, Asana, Wrike, Digideck)
- Automated data synchronization to eliminate manual entry and ensure up‑to‑date records
- Custom integration request workflow for adding new third‑party connectors on demand
- Role‑based access controls and audit trails to maintain data security and compliance
- Reporting engine with configurable visualizations for revenue, activation status, and performance analytics