Playfull is an offerwall network that connects web2 and web3 gaming studios to over 50 million users, facilitating user acquisition and monetization through targeted CPI, CPA, and CPE campaigns. The platform enables studios to monetize non-paying users with diverse offers and high eCPMs, while providing fast API integration for seamless implementation.
Funding
$3.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BSMTFounders
Product
Problem
Web2 and Web3 gaming studios face challenges in user acquisition and monetization, particularly with non-paying users. Traditional methods can be costly and ineffective in reaching a broad audience and maximizing revenue from users who don't make direct purchases.
Solution
Playfull provides an offerwall network that connects gaming studios with a large user base to facilitate user acquisition and monetization through targeted campaigns. The platform allows studios to monetize non-paying users by offering diverse incentives, resulting in high eCPMs. By integrating Playfull's API, studios can quickly implement offerwalls and access a network of direct publishers, esports teams, and influencers to expand their reach. The network also includes major Layer 1 and Layer 2 ecosystems, questing platforms, and other game studios, enabling studios to tap into a wider Web3 audience.
Target Audience
Playfull's primary customers are Web2 and Web3 gaming studios looking to acquire new users and monetize their existing user base, especially non-paying players.
Features
- Targeted CPI, CPA, and CPE campaigns for user acquisition and engagement
- Access to a network of over 50 million Web2 and Web3 users
- Monetization of non-paying users through diverse offerwalls
- eCPMs up to $1,000
- Fast API integration for seamless implementation
- Connection to direct publishers, esports teams, and influencers
- Expansion into Web3 audience through L1/L2 ecosystems and questing platforms