PlayerWON helps free-to-play game developers increase revenue by integrating non-intrusive, rewarded video ads into their games. The platform provides advertisers with a way to reach highly engaged gaming audiences and drive conversions.
Funding
Funding not disclosed
Founders
Product
Problem
Free-to-play (F2P) games on PC and console often struggle to monetize effectively, as a large percentage of players do not make in-game purchases. Traditional advertising methods can be intrusive and negatively impact the gaming experience, leading to player churn.
Solution
PlayerWON provides a platform for integrating non-intrusive, rewarded video ads into F2P games on PC, console, and cloud gaming services. The platform allows players to opt-in to watch short, brand-sponsored videos in exchange for in-game rewards, enhancing player engagement and retention. PlayerWON offers advertisers a way to reach a highly engaged gaming audience that is often difficult to reach through traditional media channels, providing a valuable and receptive audience for their messaging. By offering a value exchange between players, developers, and advertisers, PlayerWON creates a win-win ecosystem that benefits all parties involved.
Target Audience
PlayerWON targets F2P game developers and publishers looking to increase monetization and player engagement, as well as advertisers seeking to reach a valuable and elusive gaming audience, particularly Gen Z and millennial males.
Features
- Opt-in rewarded video format that respects game flow and player choice
- Integration with PC, console, and cloud gaming platforms
- Lightweight ad library that minimizes impact on game performance
- TV-quality video ads from reputable brands, approved by developers
- Real-time campaign activation, management, and reporting for advertisers
- Direct and programmatic ad access via insertion orders or DSPs
- Support for 15, 30, and 60-second video ad formats
- Pre-roll ad integration for cloud gaming, reducing wait times for free-tier subscribers