Played
Played provides an all-in-one booking and management platform for sport and activity providers, enabling them to list sessions, courses, and facilities while handling payments, registers, and promotion through a unified system. The platform is OpenActive compliant, automatically promoting programmes across activity finder networks, and includes AI-powered activity templates to reduce setup time. It serves organisations from individual coaches to national governing bodies like England Golf and Badminton England.
- Sports Technology
- Software Only
- Artificial Intelligence
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Sport and activity providers typically rely on disjointed tools or manual processes to manage bookings, payments, registers, and promotion, creating administrative overhead and a fragmented experience for participants. This makes it difficult for organisers to scale programmes across multiple venues and for participants to discover and book activities easily.
Solution
Played provides an all-in-one booking platform that lets activity providers list sessions, courses, camps, and facilities, and manage them through a unified calendar with smart registers and automated email notifications. The platform includes built-in payment processing via Card, Apple Pay, and Google Pay, custom checkout forms for data collection, and templates with AI-powered descriptions to speed up activity setup. It is OpenActive compliant, automatically promoting programmes across a network of activity finders, and offers a branded booking website optimised to convert visitors into bookings. Automated follow-up emails encourage repeat bookings and participant referrals.
Target Audience
Primary customers are sports clubs, coaches, activity providers, and organisations running programmes across multiple venues or providers—including national governing bodies such as England Golf, Badminton England, and London Sport.
Features
- Built-in payment processing via Card, Apple Pay, and Google Pay with no separate card processing bill (transaction fee covers processing)
- Calendar-based management across devices with smart registers and automated email notifications for attendance tracking
- Custom checkout forms and post-activity surveys for flexible data collection
- Activity templates and AI-powered descriptions to reduce setup time to a few clicks
- OpenActive compliance for automatic programme promotion across activity finder networks
- Branded booking website, social media sharing, and automated follow-up emails to drive repeat bookings
- GDPR-compliant data handling with data stored in UK data centres (Microsoft Azure UK South); team member invites and role-based access
- Optional custom cancellation windows set by providers with refund processing through Stripe