PlayDOOH is an audience‑first out‑of‑home advertising platform that aggregates 95% of Malaysia’s digital screens and enriches them with over 62 demographic, location and traffic data points. It lets brands and agencies filter and map audiences, generate data‑driven media plans, and launch campaigns in days with automated proposals and real‑time verification via an SDK.
Funding
Funding not disclosed
Founders
Product
Problem
Out‑of‑home (OOH) advertising in Malaysia often relies on buying screen locations without detailed audience insight, leading to inefficient spend and lengthy campaign activation times. Brands and agencies lack a unified tool to target specific demographics across the fragmented OOH inventory.
Solution
PlayDOOH offers an audience‑first OOH platform that aggregates 95% of Malaysia’s screens and enriches them with over 62 data points, AI‑derived audience insights, and traffic data from the Ministry of Works. Users can filter and map audiences quickly, generating data‑driven media plans that focus on reaching the right people rather than just the right locations. The platform automates proposal creation and provides real‑time campaign verification through an SDK, reducing the time to launch campaigns from weeks to days. A single dashboard consolidates inventory, audience analytics, and performance metrics, enabling streamlined media buying and measurable outcomes.
Target Audience
PlayDOOH serves brands, advertisers, and media agencies in Malaysia that require data‑driven OOH campaigns and want to purchase audiences rather than just screen space.
Features
- Integration of 95% of national OOH screens with 62+ demographic, location, and traffic data points
- AI‑assisted audience segmentation and quick‑filter mapping tools for precise targeting
- Automated proposal generation and deal closure workflow, available 24/7
- SDK‑based campaign verification with traffic data validation from the Ministry of Works
- Unified web dashboard for inventory selection, audience analytics, and performance reporting
- Real‑time data updates ensuring up‑to‑date audience and traffic information