PlayDesign is an all-in-one 3D commerce platform that helps retailers and brands turn product visualization into measurable sales growth. The platform unifies 3D content management, floorplanning, and mixed-reality experiences—including AR and VR—into a single ecosystem that connects online and offline channels. For example, the platform helped furniture retailer VOX Group achieve a 160% conversion-rate increase through its VOXBOX showroom application.
Funding
Funding not disclosed
Founders
Product
Problem
Retailers and furniture brands struggle to bridge the gap between online inspiration and in-store purchasing, resulting in low conversion rates and fragmented customer journeys. Traditional product catalogs and static imagery fail to engage customers emotionally, while complex CAD tools are too technical for everyday consumers and sales staff to use effectively.
Solution
PlayDesign provides a modular, cloud-based 3D commerce platform that enables retailers, brands, and designers to create immersive product experiences across web, AR, and VR. The platform includes a 3D floorplanner that customers can use to design spaces with real product data, alongside tools for real-time collaboration between clients and in-store advisors. Every design element is linked to live product catalogs with actual pricing and availability, allowing projects to be converted directly into shopping carts. The platform uses the Unity engine for photorealistic rendering and includes an AI Studio for generating high-quality marketing imagery while maintaining product accuracy.
Target Audience
Primary customers include furniture and home-goods retailers, brands, interior designers, design studios, influencers, and property developers seeking to boost sales through immersive product visualization and unified online-offline customer journeys.
Features
- Cloud-based 3D content management with centralized asset organization, version control, and channel-wide distribution workflows
- Customizable 3D floorplanner available in online and offline versions, designed for integration with e-commerce and physical stores
- Real-time collaboration tools that let customers and in-store advisors work on the same design project simultaneously
- Commerce integration that links every design element to live product catalogs, enabling direct conversion into shopping carts or redirection to physical stores
- Mixed-reality capabilities supporting web-based design, mobile AR product placement, and full VR showroom walkthroughs on a single XR platform
- AI Studio that enhances product imagery and video content without compromising brand authenticity or product detail
- Showroom solutions providing a complete sales toolkit for compact or temporary retail spaces
- Gamified, intuitive interface designed for non-professionals, distinguishing it from complex CAD tools