PlayBooked is a micro-marketing technology platform that connects brands with collegiate athlete influencers to enhance brand visibility and engagement. By leveraging Name, Image, and Likeness (NIL) opportunities, it enables brands to drive conversions and increase revenue through targeted influencer campaigns.
Funding
$440K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands struggle to efficiently connect with college athletes for marketing campaigns due to the complexities of navigating Name, Image, and Likeness (NIL) regulations and the fragmented landscape of student-athlete influencers. This makes it difficult for brands to create targeted, impactful campaigns that resonate with their desired audience and drive conversions.
Solution
PlayBooked is a micro-marketing technology platform designed to streamline the connection between brands and collegiate athlete influencers, enabling effective NIL-based marketing campaigns. The platform allows brands to easily identify, engage, and manage relationships with student-athletes to enhance brand visibility and drive revenue. By providing a centralized hub for NIL opportunities, PlayBooked simplifies the process of creating targeted influencer campaigns, ensuring compliance and maximizing ROI for brands.
Target Audience
PlayBooked primarily targets brands seeking to leverage the influence of college athletes for marketing purposes, as well as collegiate athletes looking to monetize their Name, Image, and Likeness.
Features
- Centralized platform for brands to discover and connect with collegiate athlete influencers
- Tools for managing and tracking NIL-based marketing campaigns
- Streamlined communication and collaboration features for efficient campaign execution
- Athlete profiles with detailed information on their audience, engagement metrics, and interests
- Secure platform ensuring compliance with NIL regulations
- Mobile app for athletes, fans, and brands