Playbook provides a customizable app platform for fitness professionals to create and manage their coaching businesses, enabling them to offer subscription-based or one-time purchase services. The platform addresses the challenge of monetizing fitness expertise by allowing creators to deliver tailored workout programs, nutrition guides, and community engagement tools directly to their clients.
Funding
$7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Fitness professionals often struggle to monetize their expertise and build sustainable coaching businesses due to the complexities of creating and managing custom apps. They lack a streamlined platform to deliver tailored workout programs, nutrition guidance, and community engagement tools directly to their clients.
Solution
Playbook offers a customizable app platform designed for fitness professionals to create and manage their coaching businesses. The platform enables creators to offer subscription-based or one-time purchase services, providing a seamless way to monetize their expertise. Fitness experts can create a branded app experience, customize their sales page, and access tools to grow their marketing and content skills. Playbook provides features for user onboarding, workout libraries, program creation, challenges, nutrition guides, livestreaming, and community engagement.
Target Audience
Playbook targets fitness trainers, instructors, influencers, yogis, meditation experts, CrossFit instructors, endurance athletes, sports coaches, physical therapists, and nutritionists seeking to scale their coaching businesses.
Features
- Customizable app experience with branded banners and custom colors
- Templates for creating professional-looking programs and workouts
- Tools for offering platform subscriptions or setting custom subscription prices
- Options for one-time purchases, exclusive access subscriptions, and free trials
- Customer relationship management (CRM) system with access to customer emails
- User success features including notes, logging, progress tracking, and calendar integration
- Community features such as chat, direct messaging, stories, and group calls
- Ability to film and upload video libraries directly from a smartphone