Play2sell develops a gamified sales training platform that utilizes interactive games and real-world missions to enhance brokers' product knowledge and sales skills in Brazil. This approach increases sales conversion rates and team engagement while reducing turnover by motivating sales personnel through competitive learning experiences.
Funding
$590K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional sales training methods often fail to engage sales personnel, leading to poor product knowledge retention, low sales conversion rates, and high employee turnover, especially in competitive markets like Brazil. Static training materials and infrequent knowledge reinforcement contribute to underperformance and missed sales opportunities.
Solution
Play2sell offers a gamified sales training platform designed to improve product knowledge and sales skills through interactive games and real-world missions. The platform uses game mechanics such as duels and dynamic quizzes to motivate sales teams and reinforce learning. By integrating with CRM systems, Play2sell tracks real-world sales activities and rewards successful application of learned knowledge. The platform also includes a rewards dashboard and financial platform for managing incentives and payments, further driving engagement and performance.
Target Audience
Play2sell targets sales teams and their managers in Brazil, particularly those in industries with complex product offerings or high sales targets, seeking to improve sales performance and reduce employee turnover.
Features
- Interactive duels where salespeople challenge colleagues on product knowledge
- Dynamic games that present unique questions each time to reinforce learning
- Real-world missions integrated with CRM to track and reward sales activities
- PlayClub rewards dashboard for managing and distributing incentives
- Play2sell Pay financial platform for cash rewards and payment splitting
- Real-time dashboard for platform management and decision-making