Platform 195 is a data-driven retail media technology and intelligent marketing company that helps brands grow through high-impact partnerships and measurable results. The company combines data science, cutting-edge retail media technology, and creative strategy to deliver full-funnel marketing solutions, with a particular focus on the travel sector. Their modular retail media ecosystem allows brands to manage, deliver, and optimize all campaigns from a single, purpose-built platform.
Funding
Funding not disclosed
Founders
Product
Problem
Brands in the travel and retail sectors often struggle to manage complex media partnerships and co-marketing campaigns across fragmented channels, leading to inefficiencies and missed revenue opportunities. The lack of integrated, data-driven tools makes it difficult to optimize performance and measure the impact of supplier marketing efforts.
Solution
Platform 195 provides a purpose-built, modular retail media ecosystem that simplifies the management, delivery, and optimization of all campaigns in one powerful platform. By fusing data science, cutting-edge retail media technology, and creative strategy, the company helps brands harness first-party data to connect the dots and drive performance across the full marketing funnel. Their intelligent tools and industry expertise enable brands to launch travel retail media networks, elevate brand partnerships, and amplify their impact in a competitive landscape.
Target Audience
Primary customers are travel and retail brands seeking to launch or enhance retail media networks, elevate brand partnerships, and drive measurable marketing performance through integrated technology and data-driven strategies.
Features
- Modular retail media ecosystem designed to manage, deliver, and optimize campaigns from a single platform
- Data science and first-party data integration to connect insights with campaign execution
- Full-funnel marketing solutions covering awareness through conversion stages
- Purpose-built for travel partnerships and co-marketing initiatives
- Insight-led creative strategy to make brands stand out in competitive markets