Platforce offers a cloud-based customer relationship management (CRM) and closed-loop marketing (CLM) platform specifically designed for pharmaceutical and life science companies, enabling efficient management of the entire sales cycle. The platform enhances healthcare professional (HCP) engagement through interactive eDetailing and automated workflows, resulting in a 94% reduction in cost per lead and a significant increase in HCP engagement rates.
Funding
Funding not disclosed
Founders
Product
Problem
Pharmaceutical and life science companies face challenges in efficiently managing their sales cycles and engaging healthcare professionals (HCPs) due to irregular workflows, manual processes, and misalignment between sales and marketing teams. Traditional CRM systems often lack the specific features and data required to effectively target and interact with HCPs, leading to inefficiencies and lost opportunities.
Solution
Platforce offers a cloud-based customer relationship management (CRM) and closed-loop marketing (CLM) platform tailored for the pharmaceutical and life science industries. The platform streamlines the entire sales cycle, enabling efficient management of client information, appointments, and follow-up activities. Platforce enhances HCP engagement through interactive eDetailing, remote call capabilities, and multichannel marketing automation, ensuring relevant information is delivered through the HCP's preferred channel. By integrating CRM, multichannel engagement (MCE), and business intelligence (BI) analytics, Platforce provides actionable insights to empower sales representatives and drive business growth.
Target Audience
The primary target audience includes sales representatives, sales managers, sales force effectiveness managers, CEOs, CTOs, and CMOs within pharmaceutical, life science, drugtech, and medtech companies.
Features
- Cloud-based CRM for managing client information, tracking interactions, and organizing sales activities.
- Offline CLM functionality to capture client and meeting details on the go, even without an internet connection.
- Interactive eDetailing tools to create engaging and participatory presentations for HCPs.
- Remote call capabilities allowing HCPs to join meetings from any device, eliminating scheduling conflicts.
- Multichannel marketing automation to deliver relevant information to HCPs through their preferred channels.
- Consent management features to easily collect and manage client consent forms with digital signing capabilities.
- BI analytics dashboard to track team performance, sales metrics, and customer insights.
- Rep-triggered emails and automated workflows based on prospect actions.