Howl is a marketplace that connects creators with brands, providing tools for transparent collaboration and commission tracking. By simplifying the process of brand partnerships, Howl enables creators to earn more while fostering community growth without scripted content.
Funding
$44.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Creators often struggle to efficiently connect with brands for partnerships, leading to time-consuming negotiations and fragmented commission tracking. This complexity can hinder their ability to monetize content effectively and foster authentic community engagement.
Solution
Howl provides a marketplace platform designed to streamline collaborations between creators and brands, offering tools for transparent commission tracking and simplified partnership management. The platform enables creators to discover and connect with brands that align with their values, fostering authentic content creation and community growth. By automating the process of creating affiliate links and tracking sales, Howl allows creators to focus on producing engaging content while maximizing their earning potential. Brands benefit from access to a diverse pool of creators and performance-based marketing opportunities.
Target Audience
Howl primarily targets content creators across various platforms (e.g., social media, blogs, YouTube) seeking to monetize their content through brand partnerships, as well as brands looking to collaborate with creators for marketing and promotion.
Features
- Marketplace connecting creators with relevant brand campaigns
- Automated affiliate link generation for easy product promotion
- Real-time commission tracking and transparent performance data
- Same-day payment transfers for fast and reliable payouts
- Brand discovery tools to find partnership opportunities aligned with creator values
- Campaign performance analytics for both creators and brands
- Integration with e-commerce platforms for seamless sales attribution