Planet Cents is a B2B2C marketplace for sustainable products and services, designed to help organizations attract and retain customers, employees, investors, partners, and suppliers through sustainable purchasing. The platform aims to unite organizations and individuals to collectively address climate change by making sustainable purchasing the norm.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers and organizations face challenges in identifying and procuring genuinely sustainable products and services due to greenwashing and a lack of comprehensive marketplaces. Existing sustainable marketplaces often focus on a limited range of consumer goods, neglecting the B2B market and various service categories. This makes it difficult for stakeholders to make informed purchasing decisions that align with their environmental and social values.
Solution
Planet Cents is a B2B2C marketplace designed to streamline the discovery and procurement of vetted sustainable products and services. The platform offers a wide array of options, ranging from everyday consumer goods to specialized business services, all verified for their environmental and social impact. Planet Cents aims to eliminate greenwashing by implementing a rigorous vetting process, ensuring that listed products and services meet established sustainability standards and certifications. By aggregating diverse sustainable offerings in one place, Planet Cents simplifies sustainable purchasing for both individuals and organizations, enabling them to make informed choices and contribute to a more sustainable future. Furthermore, Planet Cents offers a SaaS solution that allows businesses to display environmental impact scores next to their products, enhancing transparency and building trust with consumers.
Target Audience
Planet Cents targets environmentally conscious consumers, businesses seeking to improve their sustainability practices, and investors interested in supporting sustainable ventures.
Features
- Marketplace for both sustainable products and services, catering to individual consumers and organizations.
- Integration of existing sustainable marketplaces to broaden the selection and reach.
- Vetting process to ensure listed products and services meet recognized sustainability standards and certifications (e.g., B Corporation, Cruelty-free, Energy Star, Fair Trade, Forest Stewardship Council).
- SaaS solution for businesses to display environmental impact scores, enhancing transparency.
- Focus on circular economy principles, cradle-to-cradle design, and reduced carbon footprint.
- Support for the UN Sustainable Development Goals.