PlaceIQ provides location‑intelligence solutions that transform anonymized device‑level movement data into actionable audience segments and visitation analytics. Its Precisely Audiences product enables marketers to programmatically target consumers based on real‑world behaviors across DMPs and DSPs, while Precisely Visits delivers foot‑traffic and Share‑of‑Visit metrics to help retailers assess store performance and forecast sales.
Funding
Funding not disclosed
PGFounders
Product
Problem
Marketers and media buyers often lack accurate, real‑world data on where consumers actually shop, travel, and spend time, making it difficult to target ads effectively and measure offline impact.
Solution
Precisely delivers location‑intelligence products that turn anonymized device‑level movement data into actionable audience segments and visitation metrics. Precisely Audiences lets users programmatically reach consumers based on real‑world behaviors, while Precisely Visits provides foot‑traffic and Share‑of‑Visit analytics to evaluate store performance and forecast sales. Both solutions integrate with major data‑management platforms (DMPs) and demand‑side platforms (DSPs), enabling activation across search, social, and Connected TV. The data is enriched, de‑duplicated, and delivered through secure APIs or direct feeds, allowing marketers to measure offline outcomes and optimize campaigns with a unified view of consumer journeys.
Target Audience
Primary customers are advertisers, agencies, and brand marketers who need data‑driven audience targeting and offline measurement, as well as retailers seeking foot‑traffic analytics to inform store strategy.
Features
- Over 1,200 custom or syndicated audience segments covering major brands and verticals
- Programmatic activation via integration with leading DMPs and DSPs for search, social, and Connected TV
- Foot‑traffic and Share‑of‑Visit reports that quantify store visits and predict quarterly sales
- Granular visitation data with options for varying levels of detail to match budget and analytical needs
- Direct data delivery or API access for real‑time audience performance measurement
- Enriched location data combined with demographic and purchase‑behavior insights