Place Exchange provides a programmatic platform for Out of Home (OOH) advertising, enabling real-time bidding and unified workflows across digital media channels. This technology allows advertisers to target audiences and measure performance with the same precision as online and mobile advertising, addressing the limitations of traditional OOH buying processes.
Funding
$74.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
RVFounders
Product
Problem
Traditional Out-of-Home (OOH) advertising lacks the real-time bidding, precise targeting, and unified workflows found in digital media channels, making it difficult for advertisers to effectively reach audiences and measure campaign performance. The manual processes and limited data hinder the optimization and scalability of OOH campaigns.
Solution
Place Exchange offers a programmatic platform for OOH advertising that brings the efficiency and precision of digital advertising to the physical world. The platform enables real-time bidding, audience targeting, and performance measurement across a wide range of OOH inventory. By integrating with leading Demand-Side Platforms (DSPs), Place Exchange allows advertisers to plan, execute, and measure OOH campaigns with the same level of control and insight as online, mobile, and social media. This programmatic approach unlocks new buyers and budgets for OOH media owners while providing advertisers with unmatched reach, consumer engagement, and brand safety.
Target Audience
The primary target audience includes advertisers and media agencies seeking to leverage programmatic technology for OOH advertising, as well as OOH media owners looking to tap into new programmatic demand and optimize inventory yield.
Features
- Real-time bidding (RTB) for OOH inventory within leading DSPs
- Audience targeting capabilities based on demographics, location, and behavior
- PerView measurement solution for accurate reach, frequency, and impression tracking
- Unified workflow for planning, execution, and measurement of OOH campaigns
- Integration with supply-side platforms (SSPs) to connect media owners with programmatic demand
- Support for various OOH media types, geographies, and timeframes
- Transparency and control for both buyers and sellers of OOH media